We are exclusively a web-marketing agency. We do not
provide print, radio, outdoor or television advertising. Our attention
and resources are solely focused to the web environment so we are able
to anticipate the newest trends, integrate the latest technologies and
expose untapped opportunities for our clients.
To maximize our clients online ad campaigns Burello
Design delivers effective digital media planning and placement services.
Having a knowledgeable, networked partner negotiating for your company
can have a dramatic effect on the success of your online ad campaign.
We use our expertise and technological know-how to get
you top Search Engine Placement.
- Keywords:
A professionally trained technician is assigned to your account to help
you choose the 20 keyword phrases that best reflect the main focus of
your site.
- Over 100 Advertising Pages: We build
over 100 unique individual HTML Advertising Pages that attract the search
engines for your targeted keywords. The Advertising Pages are designed
using a computer-generated analysis to conform to the ranking criteria
of the top search engines. These pages provide spider food for the search
engine spiders that includes significant unique content relating to
your site.
- Advertising Page Updates: Search
engines frequently change their ranking algorithms so we update and
change all client Advertising Pages as needed.
- Meta Tags: We arrange the meta tags
on your website to maximize visibility and placement. A meta tag is
a special HTML tag that provides information about a Web page. Unlike
normal HTML tags, meta tags do not affect how the page is displayed.
Instead, they provide coded information analyzed by the search engines
when building their indexes.
- Directory Submission: We manually
submit your site to Web directories such as The Open Directory Project.
We do not manually submit to spider-based search engines because recent
studies indicate that these types of search engines give preference
to sites their spiders find through links. Since submission to spider-based
search engines can actually hurt your ranking we create link popularity
for you and then allow the spiders to find your site through those links.
It generally takes around eight weeks for the search engine spiders
to find and incorporate sites into their database.
- Link Popularity: Since many search
engines now use link popularity in their rankings, we employ link building
strategies such as reciprocal link relationships with related businesses.
- Online Reports: You can track your
Web site's progress and keyword positioning with real time reports available
24 hours a day, 7 days a week. Our online client reporting system produces
a current Search Engine Placement report, link popularity report, and
website activity report for daily tracking of your site's performance.
- Customer Support: We offer free,
unlimited customer support through our toll free customer service hotline.
After your initial set up, our friendly support staff can help you amplify
your results by suggesting design changes for your homepage and helping
you to analyze your keyword performance.
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