Design Philosophy
If the design is only for design's sake, chances are you'll distract users from your products and services by hindering performance and usability as elaborate graphics and plug-ins take time to load, actually driving users away.

Your needs are very different if you're the Waldorf Astoria than if you are a B2B procurement site for the chemical industry. In some cases visual extravagance is essential to maintaining a company's brand image. In others such extravagance would be merely annoying at best.

If flashing graphics and pop-up windows aren't functional elements--that is, elements that add value and ultimately result in revenue in some way-- then it is better to keep things simple.

Your site's design must also help users browse your site and take it in. One way to achieve this goal is by carefully organizing a "design hierarchy" or "drill down" for your site, breaking down each page into concise sections and arranging them in order of importance, so that users can find what they want more easily. Consistent nomenclature and iconography are equally as important.

Burello Design's team of professionals in the areas of design, marketing and programming will give your company a web site that helps increase your revenues and please your audience.

Please view our portfolio to see examples of clients that have entrusted Burello Design to help them build their Internet presence.

Competencies
Burello Design's page design competencies include:

• World class creative design capabilities
• HTML and DHTML coding and page construction.
• Flash Development and animation.
• Java and Javascript interactivity.
• Audio and Video streaming.
• Expertise in Cold Fusion, Ultradev, Dreamweaver and more.
• Full e-commerce and database programming capabilities.
• 3D presentations and virtual tours.